Lexus, Toyota’s luxury vehicle division, was established in 1989 with the aim of creating a premium brand that focused on unparalleled quality, refinement, and customer service. The brand originated from a project within Toyota to develop a luxury sedan that could compete with European luxury cars, ultimately leading to the launch of the flagship Lexus LS 400 sedan.

The LS 400, introduced in 1989, set new benchmarks in the luxury car segment with its exceptional build quality, refinement, and advanced engineering. It quickly gained recognition for its quietness, reliability, and attention to detail, challenging established luxury marques and earning accolades for its groundbreaking design and craftsmanship.

Lexus expanded its lineup to include a range of luxury vehicles, including sedans, SUVs, coupes, and convertibles, catering to a diverse customer base. Models like the midsize ES sedan, the RX SUV, and the performance-oriented IS and GS sedans contributed to Lexus’s reputation for blending luxury, performance, and reliability.

The brand’s commitment to innovation led to advancements in technology, safety features, and hybrid powertrains. Lexus introduced the RX 400h, the world’s first luxury hybrid SUV, reflecting its dedication to environmental consciousness and fuel efficiency.

Lexus prioritized customer service and ownership experience, pioneering initiatives like the Lexus Enform suite of connected services, offering convenience and connectivity for its drivers. The brand’s dealerships also focused on delivering exceptional customer service, known as the “Lexus Covenant,” emphasizing attention to detail and personalized care.

In recent years, Lexus has continued to innovate, integrating advanced driver-assistance systems (ADAS), infotainment technology, and luxury amenities into its vehicles. The brand ventured further into performance with the high-performance F models, catering to enthusiasts seeking a blend of luxury and exhilarating driving dynamics.

Lexus’s commitment to craftsmanship, reliability, and customer satisfaction has cemented its position as a leading luxury automotive brand. Its pursuit of excellence in design, innovation, and customer experience continues to drive its success, attracting a loyal customer base seeking luxury vehicles renowned for their quality, comfort, and sophistication.